Sunday, August 7, 2011

Beanscene Article on TXT4Coffee Launch


TXT4Coffee launches Australia’s first free coffee ordering and payment system

From the June 2011 issue.

“The most important customer is the one you already have.” Implementing this business principle is easier said than done. TXT4Coffee is a technology revolution that makes your most important customers VIPs. It is something that most coffee drinkers have thought about when faced with a lengthy line of coffee drinkers extending from their favourite café: ‘What if I could order and pay for my order in advance and avoid this wait’.

With the meteoric rise of smart phone usage in Australia, the ability to provide convenience for your current and future customers has never been more important.
Txt4coffee is simple to use:
1. Customers send their order to your device from their iPhone, mobile phone or internet.
2. You accept the order and the payment is made
3. A confirmation message is sent to the customer, and they walk in and pick up their coffee.
It works with your café operation. TXT4Coffee started development from viewing the coffee ordering and payment process from behind the counter in the café. It was important to make sure this process did not interfere with the current operation of the café, it had to fit in, and it had to work. The TXT4Coffee shop application allows the café to automatically receive a customer order and accept it with one touch. The customer receives a confirmation code by SMS, and the next order is opened.
The right price. Customers and coffee shops can use the full ordering and payment version of TXT4Coffee for free. There are no merchant fees, no transaction fees, no monthly fees, and no set up fees… its free. Now most savvy business minded readers out there will say “how can you provide this for free?”. TXT4Coffee has optional paid features to be released in the coming months. The ordering and payment system is free.
Customers can order from any mobile phone. The design of the ordering method was to allow the customer to order from as many convenient devices as possible such as iPhone app, smartphone browser, SMS smart code, and from online. An advanced feature of TXT4Coffee is the ability to order a favourite coffee with one touch via the SMS feature. Customers can set up a favourite order and save it as a 5-digit code. To order, they simply SMS this code to the TXT4Coffee mobile number and the order is placed at the specific cafe.
Payment security. The most common hesitation from cafés is the chance of a customer not turning up to collect their and wasting a coffee. TXT4Coffee assures payment security to the café as soon as the cafe accepts the order, that way if the customer decides not to turn up, payment has already been made. This feature eliminates false or fraudulent orders, and gives the cafe confidence to use a coffee ordering system.
TXT4CoffeeAutomatic rewards
You can throw out your reward cards as TXT4Coffee automatically calculates your loyalty rewards for your customers.
What equipment do I need?
To this in your café, all you need is a wi-fi connection, and either an iPod touch, iPhone, or iPad. Until 31 July 2011, txt4coffee will be giving new cafés a free iPOD touch. Conditions apply.
Case Study: Alens Espresso
* One of the busiest and popular cafés in Brisbane is Alens Espresso on George St. It is not uncommon to see a line of people extending out the door waiting to order and pay for their morning coffee.
* TXT4Coffee was implemented in January 2011 and has had instant success with an enthusiastic uptake from customers.
* On a typical busy morning, customers are saving an average of 12 minutes by ordering ahead and picking up their coffee with little or no wait.
* Alens Espresso has over 300 registered TXT4Coffee customers and is growing every day.
“It just works so well, especially for my most regular customers who don’t have to join the back of the queue”
For more information please contact Daniel Filmer  Daniel Filmer1300 301 946

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